We are seeking a passionate and creative Social & Digital Content Creator to guide the online presence of professional sailor Francesca Clapcich and her campaigns - on and off the water. This role will be central in sharing Francesca’s journey as a world-class athlete, advocate for ocean health, and champion of inclusivity through the Believe, Belong, Achieve initiative. You will be responsible for developing and executing an innovative and compelling online strategy that engages fans, partners, and communities across social and digital platforms. Working closely with Francesca, her partners, and the wider team, you’ll tell authentic stories that highlight performance, purpose, and impact while driving fan engagement. You will collaborate closely with the Communications Director, the Sport Communications Consultant, the Purpose Communications Project Manager, and in-territory specialists - all with a shared responsibility to tell a great story. This is no ordinary consultancy role! Due to the nature of offshore yacht racing the hours we work can be unpredictable and are often outside of traditional hours including evenings, weekends, and overnight hours if an event time zone requires it. Extensive travel will be required around major events, with up to two weeks overseas travel at a time, if not more. Keys to success in this role - Creativity! A desire to create social-first engaging content through bold communications.

• A thorough knowledge of how to plan and execute social and digital campaigns for positive fan engagement.

• A passion for creating impactful change

• An eye for detail and strong organizational skills

• The ability to think fast.

Your experience - you are likely to have: Self-motivation and are a team player with a proven track record in social-first content creation along with managing and growing social media accounts, as well as the ability to analyze metrics to optimize strategies. Proven experience managing social and digital media for athletes, sports teams, or purpose-driven brands. A strong working understanding of digital and social media platforms, with particular expertise in Instagram and TikTok. A strong understanding of video creation and graphic design tools. Strong storytelling skills with a creative eye for visual content. Excellent photography and videography skills, with your own equipment. Excellent copywriting, editing, and communication skills. An ability to analyze social media metrics and adjust strategies accordingly. A passion for thriving in fast-paced environments, you can adapt quickly, and deliver under pressure. An understanding of elite performance sport - a knowledge of sailing or willingness to learn about the sport is a bonus. A passion for sustainability, inclusivity, and sports as a force for positive impact. You are fluent in English (doesn’t have to be native), Italian and French are a bonus, plus other languages!

Key deliverables Strategy, content planning, and management Develop and implement a social and digital media strategy aligned with Francesca’s sailing campaigns, sponsor goals, team identity, and community initiatives, based around the two pillars of creativity and data, to drive growth and fan engagement. Be the eyes and the ears on all things social and digital, staying up to date with the latest trends and tools to keep our audiences engaged, grow our reach, and continuously increase positive fan engagement. Plan and manage day-to-day social media activities including planning calendars across multiple channels including, but not limited to Instagram, Facebook, LinkedIn, TikTok, and YouTube. Manage all our assets on Photoshelter (or another platform), ensuring images and videos have appropriate metadata and are searchable. Content creation and storytelling Create engaging multimedia content (photos, social-first videos, graphics, motion graphics, copywriting etc) that brings Francesca’s journey to life on and off the racecourse. Capture and edit short-form video content suitable for social channels. Work with photographers, videographers, and graphic designers to ensure brand consistency and high-quality output. Manage crisis situations on our social and digital channels. Manage the mailout in all languages of our newsletter content, from design of the newsletters to pressing send on the copy. Manage all branding, and creation of branding requirements for e.g. clothing, marketing materials. Community engagement Monitor fan sentiment, address issues, and manage the team’s social inboxes through proactive community management. Create authentic connections with fans, sailing communities, and advocacy audiences. Manage direct interactions, comments, and messages across platforms. Leverage Francesca’s voice to engage with partners and amplify their activations. Campaign and event coverage Lead social and digital coverage during key sailing events, training sessions, and community initiatives. Provide real-time updates, live content, and behind-the-scenes storytelling. You will be supported by sailing experts to ensure that our content is authentic at all times. Analytics and reporting Track performance metrics across platforms to optimize reach and engagement. Deliver regular reports and insights to Francesca, partners, and key stakeholders with progress on pre-determined KPIs.