Social Media Producer
Marketing & Communications · Full-time
Davie, FL, USA
Posted on Oct 11, 2026
Social Media Producer
Location: Fort Lauderdale, FL
Job Type: Full-Time
Department: Marketing & Communications
Job Type: Full-Time
Department: Marketing & Communications
About Fort Lauderdale United FC
Fort Lauderdale United FC is a rapidly growing professional sports organization based in South Florida, building a multi-sport platform centered around professional teams, youth development, entertainment, and community engagement.
Our organization includes a women's professional soccer team competing in the Gainbridge Super League, with a men's professional team joining USL League One in March 2027. Beyond professional soccer, we operate growing youth sports programs spanning soccer, volleyball, and flag football.
Position Overview
The Social Media Producer will play a critical role in growing Fort Lauderdale United FC's digital presence, engaging supporters, and building a passionate community around our men's and women's professional teams.
We are looking for a creative, culturally connected content producer who understands the power of social media to build brands, tell stories, and drive meaningful engagement.
This individual will develop original content, capture compelling moments, manage daily social publishing, and bring fresh ideas that connect our players, supporters, and community.
We're not looking for someone who simply posts content. We're looking for a creative storyteller who understands culture, creates conversations, and turns followers into fans.
Key Responsibilities
Social Media Content & Production
- Create engaging original content for Instagram, TikTok, Facebook, YouTube, X, and emerging platforms.
- Capture and edit short-form video, photography, graphics, and behind-the-scenes content.
- Develop compelling player features, supporter stories, trending content, and community highlights.
- Produce platform-specific content that reflects the club's brand and personality.
Social Strategy & Audience Growth
- Execute daily content calendars supporting both professional teams.
- Identify social trends, viral opportunities, and culturally relevant conversations.
- Develop creative campaigns designed to increase followers, engagement, reach, and ticket sales.
- Monitor performance metrics and recommend improvements based on audience insights.
Matchday & Live Content
- Lead real-time social coverage of matches, training sessions, press conferences, and club events.
- Capture goals, celebrations, supporter reactions, and behind-the-scenes moments.
- Produce rapid-turnaround highlights, interviews, and engaging matchday content.
- Collaborate with club staff to deliver accurate, timely information across platforms.
Community & Supporter Engagement
- Build relationships with supporters through authentic social interactions and community-focused storytelling.
- Monitor comments, messages, and conversations while maintaining the club's brand voice.
- Highlight local communities, youth athletes, partners, and supporter experiences.
- Identify opportunities for collaborations with influencers, creators, and local organizations.
Creative Campaigns & Collaboration
- Collaborate with Marketing, Communications, and Partnerships on digital campaigns and sponsor activations.
- Support guerrilla marketing initiatives through original content and social amplification.
- Develop innovative content concepts that generate organic sharing and earned media.
- Maintain consistent branding, messaging, and creative standards across platforms.
What We're Looking For
We seek a passionate, highly creative social media professional who understands sports culture, digital storytelling, and the rapidly evolving social media landscape.
Qualifications
- Degree in Marketing, Communications, Digital Media, or related field preferred; strong portfolio or equivalent experience considered.
- Experience producing social content for sports, entertainment, lifestyle, or consumer brands.
- Strong video editing, photography, copywriting, and graphic design capabilities.
- Proficiency in Adobe Premiere Pro, Photoshop, After Effects, and/or CapCut.
- Deep understanding of Instagram, TikTok, YouTube, Facebook, X, and platform-specific best practices.
- Ability to identify trends, create engaging content, and execute under tight deadlines.
- Experience using social media analytics and publishing platforms.
- Strong communication skills, creativity, organization, and attention to detail.
- Ability to work evenings, weekends, and matchdays.
Portfolio or examples of social media work required with application.
Fort Lauderdale United FC offers a competitive salary and benefits package commensurate with experience.
Fort Lauderdale United FC is an equal opportunity employer. All qualified applicants will receive consideration without discrimination based on any legally protected characteristic.