Community Engagement & Grassroots Marketing Coordinator
Marketing & Communications
Davie, FL, USA
Posted on Oct 22, 2026
Fort Lauderdale United FC is looking for an energetic, organized, and outgoing Community Engagement & Grassroots Marketing Coordinator to help grow our presence throughout South Florida!
This individual will take ownership of our Street Team Ambassador program and grassroots community outreach initiatives, serving as a key connection between the club and the communities we represent.
From identifying local events and building relationships with event organizers to recruiting Street Team Ambassadors and coordinating community activations, this role offers hands-on experience in the business operations of a professional sports organization.
We're looking for someone who is proactive, creative, comfortable meeting new people, and excited about the opportunity to help grow both our men's and women's professional soccer teams.
This is an excellent opportunity for a current college upperclassman or recent graduate interested in pursuing a career in sports marketing, community relations, event operations, or the business side of professional sports.
Key Responsibilities
Street Team Leadership & Coordination
- Recruit, interview, onboard, train, and supervise part-time Street Team Ambassadors.
- Coordinate ambassador availability, event schedules, staffing assignments, and hours worked.
- Serve as the primary point of contact for Street Team members regarding upcoming events, responsibilities, and expectations.
- Ensure ambassadors are prepared, professional, and actively engaging with attendees at events.
- Develop strategies to motivate the team and improve overall event performance.
Community Outreach & Event Operations
- Research and identify community events, festivals, youth sports tournaments, college activations, and other promotional opportunities throughout South Florida.
- Proactively contact event organizers to secure participation opportunities for the club.
- Build and maintain relationships with local schools, universities, municipalities, youth sports organizations, and community groups.
- Coordinate all event logistics, including registrations, staffing, promotional materials, giveaways, signage, equipment, and mascot appearances.
- Attend select community events and oversee activations when necessary.
- Identify new and creative opportunities to introduce Fort Lauderdale United FC to potential fans.
Grassroots Marketing & Fan Engagement
- Help develop and execute grassroots marketing initiatives designed to increase brand awareness, fan engagement, and ticketing interest.
- Oversee lead collection efforts through QR codes, promotional campaigns, and fan engagement activities.
- Collaborate with ticket sales and marketing staff to ensure community outreach supports the club's overall business objectives.
- Track event attendance, fan engagement, lead submissions, and activation results.
- Prepare weekly reports summarizing Street Team activity, event performance, and opportunities for improvement.
- Evaluate event opportunities to ensure resources are being used effectively.
Qualifications
- Currently pursuing or recently completed a degree in Sports Management, Marketing, Business, Communications, or a related field preferred.
- Strong organizational, communication, and interpersonal skills.
- Outgoing personality and confidence approaching and engaging with new people.
- Ability to work independently, take initiative, and manage multiple responsibilities.
- Strong attention to detail and ability to coordinate event logistics.
- Leadership experience through internships, student organizations, athletics, or previous employment is a plus.
- Previous experience in sports, marketing, events, customer service, or community outreach preferred but not required.
- Familiarity with Microsoft Excel, Google Workspace, or CRM systems is a plus.
- Reliable transportation and willingness to travel to events throughout South Florida.
- Availability to work a flexible full-time schedule, including some evenings and weekends based on events and matches.
- Passion for sports, community engagement, and creating memorable fan experiences.
Why This Role Is Important
The Community Engagement & Grassroots Marketing Coordinator plays a vital role in connecting Fort Lauderdale United FC with fans and communities throughout South Florida.
By leading our Street Team, securing meaningful community engagement opportunities, and coordinating successful grassroots activations, this individual will help expand the club's reach, increase brand awareness, generate qualified ticket leads, and build lasting relationships with the communities we serve.
As Fort Lauderdale United FC continues to grow, this position will play an important part in introducing new fans to our women's professional team and building excitement around the inaugural season of our men's USL League One team in 2027.
Why Join Fort Lauderdale United FC?
- Gain hands-on experience working in a professional sports organization.
- Take ownership of a grassroots marketing and community engagement program.
- Build relationships with local organizations, community leaders, and sports industry professionals.
- Develop valuable experience in event management, team leadership, marketing, and fan engagement.
- Play a direct role in growing professional soccer throughout South Florida.
- Join a growing organization with opportunities for professional development.