THE OPPORTUNITY
The LPGA’s Creative Director is a visionary leader responsible for shaping and advancing the league’s visual identity and creative output across all platforms. This role serves as a co-architect of the LPGA’s brand future—driving innovation, elevating storytelling, and ensuring a modern, athlete-first, culturally relevant presence.
Reporting directly to the VP, Content & Platforms, the Creative Director leads a high-performing creative team while partnering cross-functionally to originate bold campaign ideas and deliver best-in-class creative that grows fan engagement and global reach.
WHAT YOU’LL DO
- Lead the evolution of the LPGA’s visual identity to reflect a modern, athlete-first, culturally relevant brand
- Own and direct the end-to-end creative strategy from concepting through execution
- Build and lead a high-performing creative team and culture
- Originate and develop creative concepts for major campaigns and tentpole moments
- Ensure consistency of brand expression across all platforms
- Partner cross-functionally across social, content, partnerships, broadcast, and BI teams
- Translate cultural moments and fan insights into proactive creative strategies
- Oversee workflows, production pipelines, and team output
- Direct art direction for video, photography, and design
- Manage vendors, agencies, and freelancers
- Oversee print production and quality control
- Integrate AI and emerging tools into creative workflows
- Other duties as assigned
Key Performance Drivers
- Growth in brand relevance and audience engagement
- Consistency and strength of visual identity
- Impact of campaigns and tentpole moments
- Efficiency of creative production
- Cross-functional collaboration
- Team performance and retention
WHO YOU ARE
- Bachelor’s degree in Graphic Design, Creative Direction, Marketing, or related field
- 7–10+ years of progressive experience in creative, design, or brand roles, with 3–5+ years leading teams
- Proven ability to concept and lead breakthrough creative campaigns—not just execute briefs
- Strong portfolio demonstrating excellence across digital, social, video, and brand systems
- Experience leading cross-functional creative initiatives across content, partnerships, and media teams
- Deep understanding of cultural trends, fandom, and storytelling in sports, media, or entertainment
- Demonstrated success building and scaling creative teams and workflows
- Fluency in modern creative tools, including Adobe Creative Suite; experience with motion/video tools (Premiere, After Effects) preferred
- Familiarity with AI-powered creative tools and emerging technologies impacting design and content creation
- Exceptional communication, leadership, and stakeholder management skills
- Highly organized with the ability to manage multiple high-priority projects in a fast-paced environment
- Experience in sports, entertainment, or agency environments preferred
- Ability to work flexible hours including evenings, weekends, and events as needed
This position is currently posted at a specific level; however, final title and level will be determined based on the selected candidate’s experience, skills, and qualifications.
