THE OPPORTUNITY
The LPGA’s Vice President, Content is a strategic and creative leader responsible for shaping how the LPGA shows up across social, video, digital and partner platforms. This role sets the vision for athlete-first storytelling, builds narratives that make fans care, and ensures every piece of content is native to the channel where it appears. The VP, Content leads a high-performing content organization, partners closely with creative and brand leaders, and builds the systems, franchises and formats that grow engagement and global reach.
WHAT YOU’LL DO
Content Vision and Strategy
- Set the creative and strategic vision for LPGA content, with an athlete-first, culturally relevant point of view
- Build the annual content strategy tied to brand priorities, Tour milestones, majors and fan growth goals
- Define LPGA storytelling franchises, series and formats, and decide what we make, where it lives and why
- Ensure content is native to each platform’s format, audience behavior and algorithm
Creative Storytelling
- Act as the LPGA’s chief storyteller, raising the bar on narrative, craft and emotional impact
- Turn players into stars by building ongoing storylines around rivalries, milestones, personalities and life off the course
- Partner with the Creative Director so content and brand creative feel like one LPGA
- Bring in new formats, creators, talent and production partners that grow reach with new audiences
Team Leadership
- Lead, build and develop a high-performing content team across social, video and editorial functions
- Create a team culture of ambition, speed, accountability and creative excellence
- Put workflows, planning rhythms and tools in place to produce high-quality content at scale
Cross-Functional Partnership and Performance
- Partner with Brand, Media, Partnerships, Communications, Player Relations, Tour Operations and broadcast partners on integrated programs
- Develop branded and sponsor content that delivers for partners and feels authentic to fans
- Own content performance, set KPIs, track audience growth and use data to sharpen strategy
- Own and manage the content budget, including production spend, vendors and agency relationships
- Participate in special projects and assignments as requested
WHO YOU ARE
- Bachelor’s degree in Communications, Journalism, Film, Marketing or a related field required
- 12+ years of experience in content, media or creative, including at least 5 years leading multi-disciplinary content teams
- A portfolio of standout storytelling work across social, video and digital platforms
- Deep, current knowledge of platform-specific content strategy, creator-led content and platform algorithms
- Proven ability to set strategy and lead creative execution
- Experience growing audiences and using data and analytics to guide decisions
- Experience owning budgets and managing production partners and agencies
- Familiarity with AI-powered content tools and emerging production technologies preferred
- Exceptional communication, presentation and leadership skills
- Passion for women’s sports and knowledge of golf preferred
- Ability to travel to select tournaments and events, including some evenings and weekends
