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Senior Director, Tmall & JD Business GC

Nike

Nike

Sales & Business Development
Shanghai, China
Posted on Sep 16, 2025

Role Purpose

Drive the end-to-end success of Nike Tmall and JD.com business, define the long-term Tmall & JD strategy, optimize P&L performance, and serve as the key liaison between, platform partners (Tmall/JD.com), and Nike

Key Accountabilities

Strategic Leadership & Business Growth

Set the 3-year vision and annual operating plan for Tmall/JD.com, ensuring alignment with the brand’s global and China business objectives.
Manage the P&L (GMV, margin, ROI) and allocate resources to maximize Tmall & JD performance.
Identify white-space opportunities (e.g., new sports, new store models, livestream ecosystems, etc.) to expand market share.

Team & Organizational Management

Lead, mentor, and scale a high-performing team of 40+
Foster collaboration with internal stakeholders (Sports, Marketing, Merchandising, Planning, Supply Chain, Legal) to align on product launches, pricing, and inventory strategies.
Drive talent development and succession planning to build a future-ready e-commerce team.

Platform & Partner Governance

Serve as the executive sponsor for relationships with Tmall/JD.com, negotiating annual agreements, priority critical moment (e.g., 11.11, 618), and data/tech integrations.

Oversee third-party partners to ensure execution excellence and cost efficiency.