Senior Expert, Global Brand Marketing Training
Nike
Marketing & Communications
Beaverton, OR, USA
Posted on Oct 3, 2025
Become a Part of Nike
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore
potential, obliterate boundaries and push out the edges of what can be. The company
looks for people who can grow, think, dream and create. Its culture thrives by
embracing diversity and rewarding imagination. The brand seeks achievers, leaders
and innovators. At Nike, it’s about each person bringing skills and passion to a
challenging and constantly evolving game! Nike exists to innovate and serve athletes.
The Global Nike Training Brand Management Team is the marketing function
responsible for leading and driving plans global plans that serve the brand and
business. Our goal is to deliver inspiration, innovation, and enablement to unlock the
power of sport for every athlete*.
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore
potential, obliterate boundaries and push out the edges of what can be. The company
looks for people who can grow, think, dream and create. Its culture thrives by
embracing diversity and rewarding imagination. The brand seeks achievers, leaders
and innovators. At Nike, it’s about each person bringing skills and passion to a
challenging and constantly evolving game! Nike exists to innovate and serve athletes.
The Global Nike Training Brand Management Team is the marketing function
responsible for leading and driving plans global plans that serve the brand and
business. Our goal is to deliver inspiration, innovation, and enablement to unlock the
power of sport for every athlete*.
Who We’re Looking For
A Senior Expert in Global Brand Management who is both a strategic architect and an
executional leader. You will own the global seasonal campaign strategy and lead the cross-
functional team to bring it to life. You combine consumer obsession with creative excellence and operational rigor, and you have the influence and presence to align senior stakeholders and Geos around a shared vision.
What You’ll Work On
If this is you, you’ll be responsible for (but not limited to):
- Own and drive the global seasonal marketing campaigns for Nike Training—from strategy through execution—delivering breakthrough storytelling and measurable impact.
- Lead the cross-functional campaign squad (Brand, Sports Marketing, Creative, Retail marketing, digital marketing, media, comms, geography, city) to execute against the set strategy with clarity, speed, and excellence.
- Set the strategic direction for campaign narratives, positioning, and consumer journeys that elevate Nike as the authority in Training.
- Write inspiring global briefs and guide creative development to ensure world-class storytelling across product, services, and experiences.
- Partner with Sports Marketing to integrate Nike Trainers and elite athletes authentically into seasonal campaigns and priority moments.
- Build comprehensive toolkits and enablement plans that empower Geos (North America, EMEA, APLA, Greater China) to localize with excellence.
- Drive alignment across senior stakeholders in Global and Geos, influencing decisions that impact investment, timing, and creative direction.
- Establish clear KPIs and partner with Insights to measure performance, optimize in season, and capture learnings for future campaigns.
- Lead with operational excellence by owning and driving complex, high-impact workstreams, managing budgets, ensuring transparent team communications, and optimizing processes and workflows to unlock creativity.
- (Internal Only) Deep understanding of Nike Brand standards and how to apply them to deliver industry-leading work
Who You’ll Work With
- You’ll report to the Sr. Director, Global Brand Management, Nike Training and lead a cross-
- functional team spanning Global and Geo Brand Marketing, Sports Marketing, Product,
- Merchandising, Insights, Creative, Comms/PR, Legal, and external agencies.
What You Bring
- 10+ years of experience in brand marketing or related fields with a proven track record of leading global campaigns.
- Bachelor's degree in Marketing or related field. Will accept any suitable combination of education, experience and training
- Expertise in integrated marketing strategy, creative development, and global-to-geo orchestration.
- Experience leading cross-functional teams and influencing senior stakeholders in a global matrix.
- Experience working with talent and high-profile athletes.
- Deep understanding of training culture, consumer trends, and the innovation shaping fitness, wellness, and health.
- Strong communication and executive presence with the ability to inspire and align diverse teams.
- Ability to travel up to 25%
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.