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Specialist II, Retail Marketing, HK GC

Nike

Nike

Marketing & Communications
Worcester, MA, USA
Posted on Oct 8, 2025

Job Responsibility:

  • Owner of retail seasonal story planning and execution for HK seasonal initiative and door opening.

  • Accountability on the development and implementation of Store Marketing strategies and presentation that connect consumers at retail.

  • Work closely with CDM Store HKTW + VMS GB internal team and external agency to achieve the excellent retail brand presentation that contributes to seasonal product launch.

  • Engage regular communication with Greater China team to validate seasonal plans and trouble-shoot problems.

  • Develop retail consumer experience and storytelling to enhance consumer engagement in key brand moment.

  • Owner and supervisor of budget management, including seasonal spending.

  • Familiar multiple material and execution to drive team with effective flexible working process, monitor vendor implementation.

  • Work with membership teams to create meaningful store communication and support member experiences O2O journey, build key door as member hub thru partner with x-function team in HK.

  • Excellent budget and agency management skill.

Key Partnership:

  • HKTW internal X-functional consumer direct marketing teams.

  • HK marketing X-functional teams.

  • HK sales functions.

  • GC Concept SM, MOPS and BG VMS team.

  • HK local agency

Functional Skill Required (Hard skills):

  • Solves complex problems; takes a new perspective on existing solutions

  • Applies best practices and knowledge of internal/external business challenges to improve products, processes or services

  • Explains difficult issues and works to build consensus

  • Makes decisions within guidelines and policies

  • Is accountable for small projects or programs with manageable risks and resource requirements

  • Performs work in support of marketing plans; demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility

  • Ensures actions protect company image and limits risks

Experience Required (Soft skills):

  • Open minded, strong ownership and win as team spirit, also a leadership for project management.

  • Individual work capability, logical and critical thinking and have strong project presentation skills.

  • Typically requires a bachelor’s degree and minimum of 3+ years directly relevant work experience.

  • Creatively oriented will be essential to develop fun and engaging small-scale experiences.

  • Is passionate about sports industry and is familiar with sports culture.

  • Executed large- and small-scale experiences.

  • Has innate curiosity to learn and grow, professionally.

  • Fluent English oral and written skills.