JOB DESCRIPTION

• Develop and implement of marketing plans, including deep-dive consumer insights, lead agency to develop campaigns, co-ordinate with sales and all marketing functions to deliver brand inspiration and achieve business goals
• Ensure local brand strategies aligned with Global/GC direction & priorities; identify & manage assets to story-tell brand inspiration & innovation (mainly support on basketball & Jordan brand)
• Collaborate with cross-functional teams to create authentic brand experiences to inspire local consumers
• Drive and manage agency including the aspects of creative, production, event, digital, etc.

EDUCATIONAL AND EXPERIENCE REQUIREMENTS

• Bachelor's degree above, minimum 5 years of work experience in Marketing or related experience in brand communication/product management/event execution/O2O consumer journey planning
• Solid experience in working with cross functional teams and leading cross functional projects
• Excellent time/project management skills with positive working morale
• A strong focus on results & details
• Team player, sports lover & brand advocator