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Senior Merchant, Basketball Apparel GC

Nike

Nike

China
Posted on Oct 30, 2025

Overview of the Job:

  • The role is responsible to set merchandising strategy, lead the team to bring end to end product insight with global and geo counterparts. Serve consumer with the most relevant products to enable Nike’s vision and drive sustainable growth.
  • Focus on Nike basketball apparel, including NBA

Reporting Line:

  • Direct report to GC Basketball merchandising director

Key Partnership:

  • Global basketball merchandising
  • GC basketball x-functional team
  • GC Merchandising

Job Responsibility:

  • Be a consumer, product and merchandising expert.
  • Partner with global on GC seasonal product needs. Provide GEO insight & deliver long term product line planning.
  • Set geo strategic intent of all key products, pricing, flow
  • Set geo product lifecycle to move at the pace of the consumer/member, balancing newness and consistency across the consumer framework
  • Drive franchise health across the portfolio, aligned by gender and marketplace team

Functional Skill Required (Hard skills):

  • Consumer and marketplace knowledge
  • Apparel product knowledge
  • Translate consumer insights into actionable strategies and plans
  • Fluent in English
  • Retail and financial acumen
  • Office tools

Experience Required (Soft skills):

  • Eye for product
  • Trend sensitive
  • Team player
  • Proactive
  • Interest, or knowledge/passion of basketball culture & community