Role Purpose

Drive the end-to-end success of Converse China Digital business, define the long-term digital strategy, optimize P&L performance, and serve as the key liaison between platform partners and Converse

Key Accountabilities

Strategic Leadership & Business Growth

• Set the 3-year vision and annual operating plan for China digital business, ensuring alignment with the brand’s global and Converse Asia business objectives.
• Manage the P&L (GMV, margin, ROI) and allocate resources to maximize revenue and margin performance.
• Transform and drive China digital business premiumization from promotion driven channel to full price direction
• Identify white-space opportunities where applicable (e.g., new sports, new store models, livestream ecosystems, new omni channel capabilities, etc.) to expand market share.

Team & Organizational Management

• Lead, mentor, and scale a high-performing team of 20+
• Foster collaboration with internal stakeholders (Marketing, Merchandising, Planning, Finance, Ops, Legal, etc.) to align on product launches, pricing, and inventory strategies.
• Drive talent development and succession planning to build a future-ready e-commerce team.
• Develop omni channel capabilities and extend to integrated marketplace

Platform & Partner Governance

• Serve as the executive sponsor for relationships with platforms, negotiating annual agreements, priority critical moment (e.g., 11.11, 618), and data/tech integrations.
• Oversee third-party partners to ensure execution excellence and cost efficiency.

Qualification and Skillset

• Experience: 10+ years in e-commerce/digital commerce, with at least 5 years in a senior leadership role managing large teams.
• Proven track record of scaling E-commerce businesses for premium/lifestyle brands (sports, apparel, or luxury preferred).
• Commercial Mastery: Deep expertise in marketplace P&L management, pricing strategies, and trade investment optimization.
• Stakeholder Influence: Exceptional ability to align global/regional executives, local teams, and external partners (platforms) toward common goals.
• Language: Native Mandarin and business-fluent English required.
• Leadership Traits: Entrepreneurial mindset, resilience in fast-paced environments, and passion for sports/athletic/style culture.