Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Partnership and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports provides its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimu Sports facilitates everything from Negotiation and Ideation to Execution and Actualization.

Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.

As a strategic partner to our clients, your responsibility is to deliver growth of their brands. You are responsible for defining growth opportunities, both short and long term, and advising our clients on which strategic direction they should take. You are a partner to both the client and the Client business lead, working together to guide our clients to success. Your core responsibility is to drive growth of the clients’ brands.

Within this role, you have two core areas of responsibility:

Strategic growth for the client

• You will analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client. You will be an expert at leveraging our unique data and cultural intelligence tools to bring clear and concise strategic recommendations
• You will continuously monitor the brands performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies
• You will be an expert in audience understanding, using qualitative and quantitative intelligence to understand and anticipate consumer needs, using these insights to inform brand and media strategy
• You will lead and develop best in class strategic recommendations for your client, ensuring clear and concise story telling that delivers on the needs of the client, understanding the nuances between what Senior leaders need vs day to day media teams need
• You will craft both client presentations, along with clear and concise written narratives and responses to client questions.
• You will have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client
• You will develop innovation road maps and execute on those roadmaps to ensure application to the clients business
• When necessary, you will create and facilitate client workshops, bringing thought provoking work to them
  
  

Strategic growth of our work

• You will work closely with our SBUs to orchestrate the right set of capabilities around your clients needs for any given moment or brief. You will connect media, content, commerce and creative to understand the right combination to drive growth
• You will lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning, activation and marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through. You will clearly define the goal, the problem, the insight and the solution.
• You will deliver thought leadership that can sit both internally and externally, showcasing future thinking POVs that shape our strategic product and work
• You will partner with the team to educate and up level the work, bringing guidance and mentorship to team members where necessary
• When necessary, you will participate in both organic and new business opportunities. You will act as a strategic leader that guides the narrative, co-creates the work and establishes why AaaP is right for the clients needs
  
  

Qualifications

• You have a strong ability to have intelligent conversations about media planning, marketing, and business that gives a client confidence in your partnership
• You must have experience and knowledge with the sports marketplace and (insert client vertical) category
• You must have 10+ years of experience in running strategy across an integrated team
• You will have a proven track record in delivering strategic excellence and growth for clients you have managed
• You must be proficient in your ability to create and deliver both written narratives/responses along with crafting strategic presentation decks
  
  

How We Will Measure Success

• You will deliver award worthy work that can be submitted to the Festival of Media, Effies and Cannes Lions
• You will help rot deliver strong TRR scores for your client, with ‘Strategy’ being called out as a positive
• You will expand the adoption of OMG products and services on your account, and or grow the scope of work
• You will create and cultivate new strategic talent
  
  

#SPORTS

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$190,000—$250,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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