Marketing & Partnership Activation Manager

PWHL
PWHL

Marketing & Communications, Sales & Business Development

New York, NY, USA

USD 75k-80k / year

Posted on Jul 9, 2026
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Marketing & Partnership Activation Manager

New York Sirens - Manager
New York · NY · Hybrid
Marketing · Fan Development
$75,000 - $80,000 / year
0
1
day ago
About the PWHL
The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.

Position Summary
The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for PWHL New York Sirens through integrated marketing efforts and local partnership activation. Reporting to the team's Director, Business Operations, this role owns the team marketing calendar and works closely with the League's Marketing and Corporate Partnerships teams to execute the team's marketing operations plan. The annual salary range for this position is $75,000 to $80,000 USD.

Key Duties & Responsibilities
  • Execute team marketing strategy, including local partnerships, promotions, and ticketing campaigns
  • Own the team marketing calendar and coordinate activations across Ticketing, Partnerships, Merchandise, Content, and Communications
  • Build and activate local marketing partnerships to drive brand growth, fan engagement, and revenue
  • Serve as day-to-day project manager for marketing campaigns, tracking KPIs and reporting results
  • Support paid media initiatives in collaboration with the League Marketing team
Required Qualifications
  • Bachelor's degree in marketing, communications, sports business, or related field
  • 2-3 years of experience in a marketing department or related role
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint)
  • Familiarity with social media advertising platforms (Meta Business Suite or similar)
  • Flexibility to work evenings, weekends, and travel as required
  • This position is based in the United States. Applicants must be legally authorized to work in the United States on a full-time basis. The PWHL does not provide visa sponsorship for this role.
Preferred Qualifications
  • Experience in the sports and entertainment industry
  • Demonstrated success building local partnerships and executing local marketing campaigns
  • Experience managing multi-channel marketing campaigns with measurable ROI
  • Familiarity with CRM platforms and database management
  • Basic knowledge of Adobe Creative Suite

Flexibility & Travel
Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule.


The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Background check will be conducted once a successful candidate is identified.

Job Questions:

  1. Are you fully aligned with the published compensation range and understand that it's non-negotiable?

  2. Briefly describe a specific local partnership, sponsorship activation, or marketing campaign you built or led, and the measurable result (revenue, attendance, leads, or engagement).

  3. Please share a link to a work sample (campaign recap, portfolio, or press coverage) that best represents your marketing or activation work. If you don't have one, briefly explain why.

  4. A potential local partner wants a sponsorship tier above what their budget supports. Briefly describe how you would handle that conversation.

  5. Describe a time you went beyond what was expected of you in a job or project, without being asked. Briefly explain what you did and the outcome.

  6. Are you available to work evenings, weekends, and be on-site for home games and team events as needed?

  7. Are you legally authorized to work in the United States on a full-time basis?

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