Emory & Henry University invites applications for a results-oriented, student-first Graduate and Nontraditional Student Recruiter/Admissions Counselor. Reporting to the Dean, Center for Online Learning and Professional Studies, this role plays a vital part in recruiting and enrolling adult learners, online transfer students, and graduate candidates across a portfolio of 100% online, hybrid, and non-degree programs. This is a fast-paced, performance-focused position that requires experience navigating high-volume pipelines, conducting persuasive outreach, and supporting students or clients through complex decisions.

Duties & Responsibilities:

Recruitment & Admissions

• Serve as the primary recruiter for adult and nontraditional students, including working professionals, online degree-completion transfers, and non-credit participants.
• Develop and execute an annual recruitment strategy for online and graduate programs (e.g., Criminal Justice, Cybersecurity, Healthcare Administration, MBA, HHP), including communications flow and event planning.
• Host virtual and in-person open houses, webinars, and info sessions year-round.
• Represent the university at graduate fairs, employer sites, transfer events, and community-based recruitment opportunities.
• Guide prospective students through the full admissions process—from inquiry to application, financial aid, and registration.
• Collaborate with the marketing team to manage recruitment communications through CRM systems (e.g., email campaigns, digital ads, print collateral).

Pipeline Development & Community Engagement

• Build and maintain relationships with feeder institutions (e.g., community colleges), workforce boards, nonprofit organizations, and employers to create and sustain enrollment pipelines.
• Collaborate with academic leadership and student services to ensure recruitment messaging aligns with program offerings and learner outcomes.
• Support partnership development and MOUs in coordination with the Dean.

Onboarding & Retention Support

• Assist with student onboarding, orientation planning, and advising transitions.
• Provide preliminary support on housing, technology needs, and academic readiness—especially for online students.
• Support early engagement and retention strategies through timely follow-up and proactive communication.

Data Management & Reporting

• Maintain accurate records of recruitment activity and student progression using CRM and student information systems (e.g., Salesforce, Slate, or similar).
• Monitor and report inquiries, lead conversion, enrollment trends, and demographic insights to support continuous improvement.
• Participate in team planning, strategy reviews, and enrollment forecasting with the Dean.

• Bachelor’s degree from a regionally accredited institution.
• At least 2 years of experience in one of the following:
  • Admissions, recruitment, or enrollment management for graduate, online, or adult learners,
    OR
  • High-volume, performance-based sales (e.g., mobile phones, rental cars, insurance), with responsibilities including lead follow-up, customer conversion, and metrics tracking.
• Strong interpersonal and communication skills, including experience delivering presentations to both small and large audiences (in-person and virtual).
• Self-starter with the ability to work both independently and collaboratively in a cross-functional environment.
• Proficient in Microsoft Office Suite.
• Valid driver’s license and willingness to travel throughout the region, including occasional overnight and weekend commitments.

Preferred Qualifications

• Familiarity with workforce and higher education needs in Southwest Virginia or the Appalachian region.
• Knowledge of enrollment management principles, financial aid basics, and student support services.
• Experience using CRM systems and online recruitment platforms (e.g., Salesforce, Slate, LinkedIn Recruiter).
• Bilingual proficiency (Spanish preferred).