Job Title: Director of Fan Growth & Consumer Revenue

Location(s): Remote (USA)

About Us
We’ve entered a new chapter at X Games. With new leadership, fresh momentum, and a clear vision, we’re building what’s next for action sports. Backed by MSP Sports Capital and ESPN/Disney, now operating as an independent company, we’re scaling fast—launching our league, expanding our events, advancing our content, and building a global home for athletes and fans who live this culture.

About the Role
X Games is looking for a Director of Fan Growth & Consumer Revenue to help convert the massive global audience of X Games into active fans, ticket buyers, and long-term participants in the X Games ecosystem.

Reporting to the Chief Marketing Officer, X Games reaches hundreds of millions of viewers each year. This role is responsible for turning that reach into a real fan platform by growing the fan database, driving ticket demand, launching membership and loyalty programs, and developing new digital fan experiences.

This is a highly entrepreneurial role for someone excited to build the consumer engine behind the next era of X Games.

Responsibilities

Fan Growth Strategy

• Build and lead the strategy to convert global X Games viewership into active fans
• Grow the X Games fan database and CRM ecosystem
• Develop repeatable systems to capture fans across events, content, and digital platforms
  

Membership & Loyalty Programs

• Develop and launch X Games membership and loyalty programs
• Create incentives that drive repeat engagement and event attendance
• Build fan communities around athletes, teams, and events
  
  

Digital Fan Experiences

• Develop new digital experiences that deepen fan engagement
• Partner with the digital and content teams to turn viewers into registered fans
• Support merchandising campaigns and product drops that connect directly with the fan base
  
  

Qualifications

• 8+ years of experience in consumer growth, sports marketing, digital marketing, or fan engagement
• Experience growing large fan or customer databases
• Strong understanding of CRM, lifecycle marketing, and digital growth strategies
• Comfortable working in a fast-moving, entrepreneurial environment
• Passion for sports, entertainment, youth culture, or live events
  
  

Backgrounds we love to see:

• Sports leagues or teams
• Ticketing platforms
• Consumer internet companies
• Media companies with large fan communities
• High-growth digital brands
  
  

The base salary range for this role is $140,000 – $160,000. Compensation is determined based on factors including (but not limited to) experience, skills, job-related knowledge, and geographic location.